Meet Luis Camacho, Academic Coordinator of the New Spanish BBA

For the past 12 years, Luis Camacho, academic coordinator of the Spanish BBA and assistant professor in the College of Business, has championed sustainability in his business and marketing lessons to Empire State University students. Camacho, who has over 30 years of teaching experience across different countries, has also nurtured international bonds with companies as a business consultant for 20 years.

Born in the Dominican Republic, Camacho has always possessed a deep passion for education, and views it as a tool through which societies can be transformed for the better. “Being in academia, being in education—it is the highest way to bet on the future generations,” he says. His aim is to implement a humanistic approach to business, emphasizing the importance of ethical practices to his students.

With his many years in education, Camacho appreciates how bilingualism affords him the ability to reach diverse student populations. “Being bilingual, for me, is an opportunity. I can be connected with several cultures.” He emphasizes the importance of transcending language barriers to increase access to education.

“My research lines are quite related to consumer behavior. Sustainability, technostress and organizational citizenship behavior,” explains Camacho. He is involved in 10 international research teams, ensuring that he stays in conversation with international business topics and insights, which inform his approach to teaching.

As for the Spanish BBA, for which he is the academic coordinator, he says: “Empire State University has developed the most interesting academic program designed to help progress the Hispanic population in the United States.” His hope is that the program becomes widely known among Hispanic residents of New York state—a staple for those seeking education in their native language, Spanish. The program, designed in alignment with Empire State University’s access mission, removes the language barrier that so often impedes non-native English speakers from pursuing higher education, allowing them to fully engage with course offerings and opportunities confidently.

Students who enroll in the Spanish BBA will have access to bilingual support staff across departments, leadership development, participate in research teams, and graduate with a degree that boosts career opportunities. “[Students] could have dozens of different opportunities—the first is taking down the barriers to be successful in this country.” Launching this fall, the Spanish BBA is sure to be a pathway to economic mobility, and a way for its graduates to make an impact in their communities.

“Teaching for me—it’s everything. I add to my teaching philosophy all my experience—personal, professional, academic,” Camacho says. He looks forward to the international learning exchanges the program will yield, and is eager to continue contributing to the making of new opportunities for Hispanic learners.